Huawei and Honor Can Coexist as It Means More Choice for Buyers, Says Huawei India's Allen Wang
India has a burgeoning number of smartphone users with more than 30 one thousand thousand smartphones sold in the last three months. Many companies take stressed on the importance of Republic of india equally a market and oft predicted that it might even outpace China in the longer run. Equally a result, we take seen Bharat go a prime focus for major Chinese players over the concluding three to four years.
Huawei is office of the clique that is trying to attract swarms of Indians to buy their products and has been using a two-brand strategy to ensure success. At the launch even of Huawei Nova 3, Allen Wang, Director of Production Centre, Huawei Bharat, spoke to the states about Huawei's aspirations in India and the visitor'due south vision of growth and expansion in India.
Talking near the forked branding, Wang said that India is "large enough to have two brands" from the same company. He said he sees enormous opportunities for both – Huawei and Honor, adding that the ii brands have unlike production languages, target users, and different positioning in the market.
"I call up we tin offering more than products, and the people will have more than options. I recall to have more than options for user is practiced, information technology's good for the market place also." – Allen Wang
At that place's no denying that you'll find your hands total if you begin counting Huawei and Laurels smartphones in Bharat. But this is how the company wants it to exist. This strategy, every bit Wang said, will benefit not only the company just besides users. "…a lot of Indian people'due south eat (sic)is updating. A lot of people are willing to pay more to get a good product."
Wang also touched upon the fact that users are very much willing to pay a loftier cost for products of good quality. This is also because, he acknowledges, the Indian economy has grown at a steady and sizeable rate in the past few years. He added that the company has managed to sell six 1000000 units of flagship P20 Pro globally in the concluding 3 months, with India being one of the key markets for the telephone.
Smartphones have get an inseparable part of our lives and Huawei is confident that the market is large enough to adjust the ii brands – even if their phones are getting more than and more similar. The strategy has played well for Honor, which has been among the fastest growing brands in India. Award has reached the 5th position in the Indian market in nearly no time by flooding the market with a huge number of options, and nosotros will have to see if a similar strategy will play well for Huawei.
Source: https://beebom.com/more-brands-mean-more-options-for-consumers-not-more-competition-allen-wang-of-huawei-india/
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